Keep it simple: This was a simple message – talk and listen to your employees, but presented in an unexpected way.He knew that telling a story was the simplest, and most effective way to create lasting impact. Audience: He knew his audience and that putting a load of slides up wouldn’t get his message across.He’d done his homework and was confident which meant we, the listeners, had confidence in him. He spoke with complete confidence and conviction. He knew his subject inside out and had rehearsed. Authentic tone of voice & clear key messages: This was no happy accident.This was the first time I’d heard someone use storytelling in a ‘serious’ business situation. Storytelling is powerful no matter the subject.
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I mean, it was the early 90s, PowerPoint reigned supreme and he was about to present to a room full of serious, grown-up business men and women. He had a ‘fixer’ that I liaised with who kept updating me on his client’s requirements and telling me not to worry about the slides. I was nervous not least because one of the presenters hadn’t submitted his slides ahead of the conference. The morning had passed in a haze of Powerpoint slides, flagging energy levels lifted by the arrival of tea, coffee and biscuits at regular intervals. The room was full of people who worked in Business Process Reengineering and the event was notable for two reasons. This was the first conference I’d ever organised and I was nervous. One year, I was asked to organise the annual Business Process Reengineering conference. My job was to edit a handful of newsletters including Internal Communication Focus, Banking and Financial Training and I occasionally helped out with Business Process Reengineering (BPR).
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